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About Us.

At WSW Communications we create messages that meet the needs and challenges of our clients. Through inventive idea development and marketing strategies, we position our clients to be seen in the best light.  Our team of experts located in the Virgin Islands, New York City and, Florida,  collectively bring decades of expertise in strategic communications planning, media relations, issues management, tactical marketing, strategic branding, social media content development, crisis management, event planning and graphic design.


We have provided our diverse list of clients in private and public sector firms, utility companies, non-profit organizations,  governmental agencies and political campaigns with the formulation of effective public relations and communication strategies that enhance their position in their communities. 


Cassandra Dunn, a longtime resident of St. Croix, Virgin Islands is the Principal at WSW Communications.  In her former position at the Virgin Islands Water and Power Authority (VIWAPA) she served as Director of Corporate Communications and spokesperson for the utility. In constant communication with the public, she was successfully responsible for all public relations, crisis management strategies, internal and external public education and outreach activities requiring the use of traditional and social media formats. She lead a team which developed annual reports, newsletters, brochures, print and electronic media advertising; planned and coordinated media appearances for governing board members, the CEO and other executives; assisted with developing legislative testimony, directed the business operations of the utility’s territory-wide customer services division on special assignment, and planned and executed special events including banquets, project groundbreakings and dedications. Among numerous tasks, she also served as the co-leader of the Outreach and Education working group of the U.S. Department of Energy’s Energy Development in Island Nations (EDIN) initiative, and 


Cassandra and WSW Communications provide a smart and energetic team dedicated to serving our clients in the genuine spirit of excellence and individual crafting.  The end goal is to work with you to pursue your desired outcomes and achieve your success as if it were our own.


Please contact WSW Communications to arrange a consultation for your public relations and marketing needs.

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